Otto Friedrich Carl Lendecke was a painter, sculptor, illustrator and fashion designer. He was born in Lemberg in Austria-Hungary, and was mainly self taught. He first exhibited in Paris with the Societe des Artistes Independants in 1911. In the same year he met Josef Hoffmann and began working for the Wiener Werkstatte designing postcards and fashion articles. As an illustrator he contributed to various art magazines including Jugend, Meggendorfer Blatter, Licht und Schatten and Simplicissimus among others. In 1913 he decorated the London Salon of Helena Rubinstein with oil paintings. 1914/15 published prints in Viennese Fashion journals and in 1917 he was director of the magazine Die Damenwelt. In 1924 Albert Langen published an album of Lendecke’s entitled ‘An die Schonheit’ in Munich. In 1929 there was a memorial exhibition for Lendecke at the Austrian Museum in Vienna.